“To bring health through tasty, nutritious and affordable nutraceutical products to as many people as possible.”
“We believe our first responsibility is to the doctors and patients, to mothers and fathers and all others who use our products”
“In meeting their needs everything we do must be of high quality”
“We must constantly strive to reduce our costs in order to maintain reasonable prices”
“Customers’ orders must be serviced promptly and accurately”
“Our suppliers and distributors must have an opportunity to make a fair profit”
“We are responsible to our employees, the men and women who work with us throughout the world”
“Everyone must be considered as an individual”
“We must respect their dignity and recognize their merit”
“They must have a sense of security in their jobs”
“Compensation must be fair and adequate, and working conditions clean, orderly and safe”
“We must be mindful of ways to help our employees fulfill their family responsibilities”
“Employees must feel free to make suggestions and complaints”
“There must be equal opportunity for employment, development and advancement for those qualified”
“We must provide competent management, and their actions must be just and ethical”
“We are responsible to the communities in which we live and work and to the world community as well”
“We must be good citizens – support good works and charities and bear our fair share of taxes”
“We must encourage civic improvements and better health and education”
“We must maintain in good order the property we are privileged to use, protecting the environment and natural resources”
“Our final responsibility is to our stockholders”
“Business must make a sound profit”
“We must experiment with new ideas”
“Research must be carried on, innovative programs developed and mistakes paid for”
“New equipment must be purchased, new facilities provided and new products launched”
“Reserves must be created to provide for adverse times”
“When we operate according to these principles, the stockholders should realize a fair return”
Our health care professional sales force educates health care professionals about the benefits of our products in each of the countries where we market our products. Primary marketing efforts for products are directed toward securing the recommendation of our brands by physicians or other health care professionals. We focus our product detailing efforts on intensive care units, physicians and other health care professionals, hospital group purchasing organizations and other integrated buying organizations.
Our health care professional sales force receives continuous training about our products and on customer service skills. We support health care professionals by organizing continuing medical education programs, symposia and other educational interfaces.
We participate in a variety of marketing activities intended for consumers, including print and television advertising, direct mail, online/internet and promotional programs. Our marketing is evidence-based and emphasizes our superior nutritional science. The marketing materials at each of these stages are designed to develop interest in our products with respect to consumers current and future needs in order to drive purchase and create brand loyalty.
BIO PHARMA targets the growing number of health-conscious consumers by high quality products at competitive prices. Our objectives are to increase sales, improve manufacturing efficiencies, increase profitability and strengthen our market position through the following key strategies:
Expand and Improve Existing Channels of Distribution.
We plan to continue expanding and improving our existing channels of distribution to increase our sales and profitability and enhance our overall market share.
Increase Wholesale Sales in the Egyptian and in MEA Markets.
We intend to strengthen our wholesale business by continuing to increase sales in our health and natural food, drug, mass merchandising and wholesale channels. We seek to increase sales by:
Replicating the EGYPT success of the business in export markets, maximizing growth and spreading business risk across the maximum number of countries.
Aggressive introduction of Innovative new products.
Increasing consumer demand for our products through more user-friendly and interactive websites, continued customer education and enhanced consumer advertising.
Increasing revenues from existing customers through strong promotional and training activities.
Increasing shelf space in major retailers.
In addition, we continue to seek new distribution alliances throughout the world for our products, while enhancing and strengthening our existing relationship with our retail partners.
Introduce Innovative New Products.
We have consistently introduce innovative products in response to new science and studies, new technology and consumer preferences. Given the changing nature of consumer and retailer demand for new products and the continued publicity about the role of vitamins, minerals and nutritional supplements in the promotion of general health, we believe that we will continue to maintain our core customer base and attract new health-conscious consumers based upon our ability to respond rapidly to consumer demand with innovative, high quality, value-oriented products.
Enhance Vertical Integration.
We believe our vertical integration gives us a significant competitive advantage by allowing us to :
maintain higher quality standards while lowering product cost, which we pass on to our customers as lower prices.
respond to scientific and popular reports and consumer buying trends more quickly.
meet customer delivery schedules more effectively.
improve overall operating margins. We continually evaluate ways to enhance our vertical integration by leveraging purchasing, quality control, manufacturing, packaging, distribution, sales and marketing capabilities, and otherwise improving the efficiency of our operations.
Build Infrastructure to Support Growth.
We have technologically advanced, state-of-the-art manufacturing and production facilities. We regularly evaluate our manufacturing operations and make investments in infrastructure, as necessary, to support our continuing growth. Our facilities have also been upgraded to comply with the ISO 22000 international standard and applicable good manufacturing practices (“GMPs”) issued by the United States Food and Drug Administration (“FDA”).